Aside from celebrating a deserved win for the flawless debut season of his excellent TV show Atlanta, much of the spotlight on Donald Glover’s success at the Golden Globes on Sunday (January 8) fell on his love for the hip-hop group Migos (and not just because they guest-starred in an episode of Atlanta). After lauding their 2016 single ‘Bad and Boujee’ as “the best song ever” during his acceptance speech for Atlanta‘s triumph in the Best Television Comedy category, Glover went a step further in the post-awards press conference by eulogising the Atlanta trap trio as “the Beatles of this generation.”
The reaction was huge: ‘Bad and Boujee’ became possibly the most-played song in the world yesterday, with a 243% increase in streams leading to the track shooting straight to the top of the US Hot 100 singles chart, giving Migos their first-ever number one song in their home country.TUNES INDUSTRY BLOG SPOT